Gavoni.com

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Bio


Born Gino William Gavoni, on May 19, 1961, in Chicago, Illinois. Gino began to show an interest in marketing and business at a very early age. While still in High School, Gino started purchasing, refurbishing, marketing and eventually re-selling various musical instruments to numerous musicians throughout the Northern Chicago suburbs. After moving to Florida in 1983, Gino found himself working at one of the nations largest musical instrument retailer and quickly embraced emerging technology that would soon revolutionize the music business.

For over 20 years, Gino Gavoni enjoyed a successful career in the music business as the salesman to the stars. Frequently called on for his insightful knowledge of music technology, he built a solid reputation providing hundreds of musicians around the world with instruments and equipment that where often hard to come by. His impressive list of friends and clients included top artists such as Aerosmith, Air Supply, Bon Jovi, Cheap Trick, Def Leopard, Don Henley, Garth Brooks, INXS, Isaac Hayes, Jermaine Dupri, Jimmy Buffett, Saigon Kick, TLC, Tony Rich, U2 and many more.

After retiring from the music business, Gino spent the next ten years reinventing himself in Central Florida, eventually becoming one of the top marketing/advertising professionals in the South East United States. Since 1999 Gino Gavoni has worked with hundreds of business professionals to bring countless ideas to life with proven expertise in graphics, technology and Internet marketing. If you are looking to improve your presence in the online marketplace contact Gino for a consultation, no prospect is too big or too small.

Specialties


Website Design
Credited with over 1,500 unique website designs utilizing elements of HTML, PHP, Javascript, MySQL, ASP, Perl and CSS. Visit the Works page to view a selection of my most recent work.

SEO Marketing
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via natural search results.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

PPC Marketing
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Email Marketing
Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This direct marketing uses electronic mail as a means of communicating commercial messages to a targeted audience. Our method for email delivery is constantly being update to remain CAN-SPAM compliant.

When opt-in e-mail advertising is used properly, the material that is e-mailed to consumers will be anticipated. It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargeted advertisements.

Viral/Social Networking
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through a self-replicating viral processes.

Viral promotions may take the form of blog posts, interactive social network websites, advergames, ebooks, image sharing, or even text messages.

The key to creating successful viral marketing programs is to identify individuals with high Social Networking Potential and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

Mobile Marketing
Mobile marketing is broadly defined as the use of the mobile medium as a means of marketing communication or, using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

QR codes demonstrate one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments.

Hosting
The location of your Internet business is equally as important as where your physical business is located. I am proud to offer incredible and cost effective hosting solutions exclusively to my website design clients.
  • 99.99% Uptime and Data Backup
  • Advanced Security
  • 24/7 Support
  • Unlimited Traffic
  • Required Storage Space
  • Email Accounts
  • Spam Filters
  • Shopping Carts

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